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Learning by doing can be costly, the more so the more complex the systems involved – just think of products such as space shuttles and organisations such as big supplier networks. Entering all new situations requires some learning, and in some situations learning can take place in a non‐cost environment in the form of simulations and role plays. This paper presents a methodology developed at the University of Kosice for managing quality systems in virtual organisations. The paper shows the principles, assumptions, and the procedure of a case role play for organisations establishing a virtual organisation to benefit from a lucrative opportunity that has emerged on the market. The paper speaks of the benefits of role play as both forum and tool for learning, especially in networked organisations. It seems evident that similar benefits would be achieved without the role play.

The purpose of this paper is to contribute learning, knowledge creation and knowledge transfer obtained through a web-based role-play simulation environment as an intelligent approach towards organisational change. Such change occurs in the organisation during its transition to a new version of the ISO 9001:2015.

This paper is based on a literature review and the experience of the authors and a team of international teaching and research staff, as well as on information obtained from satisfaction surveys.

The actual version of the web-based Management System Role-Play Simulation (MS-RPS©) considers the changes in structure and terminology of the ISO management system standards, enables the creation of a predictive strategy regarding organisational culture, minimises the negative impact of the change and helps people adapt more quickly to it.

The study is limited to the complexity of an actual system and the possible verification of empirical results. Another limitation is the measurability of any real enhancement achieved in the quality, safety and sustainability of production, as well as the business continuity and social responsibility of an organisation.

One benefit of the training is the thorough knowledge that players within organisational management can gain in a short period. Reduced resistance to change is also stressed and the complexity and dynamism of the internal environment considered.

MS-RPS© is based on original web-based software. The primary model has been developed at the Technical University of Košice. It was tested by students, but also by managers and other employees in several industrial organisations, as well as services, over 20 years.